Lutheran SeniorLife Wins 2020 Customer Approved Award from NRC Health

Lutheran SeniorLife earned a 2020 Customer Approved Award from NRC Health during the Lincoln, Nebraska-based national research firm’s 26th Annual Symposium on August 24.

This award recognizes senior living organizations across the country for generating an outstanding care experience for their customers.

Lutheran SeniorLife ranked fifth out of the top 20 independent living, assisted living, and skilled nursing organizations acknowledged.

“We are honored to be recognized as a top 20 organization in customer service with the NRC Health Customer Approved Award,” said Vice President of Technology and Quality at Lutheran SeniorLife, Chuck Lamb.

“This award reflects all of our team’s hard work from St. John Specialty Care Center and Passavant Community.”

To qualify for this distinction, organizations needed to possess a high percentage of respondents willing to recommend their senior living locations to friends and family.

This measure is known as the Net Promoter Score (NPS), and it is the industry’s most reliable measure of satisfaction.

“There’s so much uncertainty in the healthcare space currently, particularly for our senior living communities. More than ever, it’s imperative that we keep our loved ones in these communities safe,” said Helen Hrdy, Chief Growth Officer at NRC Health.

“After what has been a very hard year, we are thrilled to recognize those senior living organizations that have gone above and beyond for those in their care, especially during the ongoing pandemic. We, along with your patients and residents, thank you for your understanding and compassion.”

2020 marks the second consecutive year that Lutheran SeniorLife has received an NRC Health Award.

A complete list of award winners is available for download on the NRC Health website at